The retractable design makes this cable ideal for stowing in a purse or a small bag. Simply pull both ends of the cable and slowly release and the cable will store neatly in it's housing without getting tangled. Syncing and Charging at the same time at the fastest speeds. The retractable is built for daily use, this charging cable can backup files or transfer pictures, music and videos all while charging your device. Quickly and easily connect your 2-in-1 Sync and Charge Cable. Thicken TPE flat noodle shape cord to stay untangled neatly in your bag and be durable use, especially for traveling compact storage. Perfect to use in your purse or backpack when the cable is stowed or expands up to 3 feet in length when in use.